Blask launches Ask Blask, an AI assistant for iGaming market intelligence

Blask is moving its market intelligence from dashboards into a conversation, with every analytical answer showing the figures behind it.

Blask has launched Ask Blask, an AI assistant that answers questions on iGaming markets, operators, providers and games from its full dataset, which covers more than 5,000 licensed and unlicensed operators in over 140 countries.

How Ask Blask answers questions

Until now, Blask users read charts, compared numbers and worked out the links between markets and brands themselves. Ask Blask replaces that step with a chat: users type a question and get an answer built on Blask data, in the language they asked it in.

For analytical questions, the assistant shows how it reasoned and which Blask data it pulled, so an analyst can trace a number to its source before presenting it. Users reading a market move in Blask’s Market Explanation can open Ask Blask from there, with the period, country and explanation already loaded.

Max Tesla, CEO and Co-founder of Blask, said users come to a dashboard with questions its designer never planned for. Answering one such as why a brand dropped in Kenya last month meant checking the market, the competitors, the sports calendar and the regulator, work Blask’s analysts did by hand for one customer at a time.

Tesla said:

‘With Ask Blask, a regional manager asks the question the way they’d ask a colleague and gets a first answer in about a minute.’

Tesla added that any company can plug in a language model: ‘Our historical data makes the answers useful, and Ask Blask shows which data it used so you can check it.’

Who the assistant is for and what it costs

Blask designed Ask Blask for analysts, operators, affiliates and game providers who need ad hoc answers about markets, brands and games. The Ask Blask product page also lists marketing, sales and business development, SEO, media buying and research teams.

The assistant does not require a Blask subscription. It costs $49 per user per month, which includes a balance in US dollars that is spent on questions. Users who run through the balance before the month ends can top it up at any time.

AI assistants move into iGaming data tools

The launch puts a chat on top of the data behind Blask’s regular market reads, such as its finding that French gambling search more than doubled in October and the Blask Index showing that Brazil’s iGaming demand dropped 20.1% after the betting ban.

Blask is not the only B2B company putting an assistant in front of its data. Supplier St8 recently reported a 91% rise in usage of its MCP AI assistant as operator queries passed 10,000.

Ask Blask is available now. Blask says on the product page that the assistant will keep evolving, with more to come.

About Blask

Blask is an iGaming market intelligence platform that tracks brand demand, acquisition potential and competitive position for more than 5,000 licensed and unlicensed operators in over 140 countries, using metrics including the Blask Index and the Acquisition Power Score (APS). Operators, affiliates, game providers and investors use it to spot demand shifts before reported results show them.

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